Books

Save My Gym: How to Stop Selling Fitness and Start Championing Health for Maximum Profits Kindle Edition

This book takes the best standards and practices fitness expert Chris Poland learned while working for big-box gym companies and building LA Boxing Franchise Corp. to its height of 121 locations in 19 states, plus Puerto Rico, from just a single gym in Southern California.

Chris used these opportunities as a proving ground for his unique sales techniques and the philosophies he developed and refined from insider experiences. The wild success of LA Boxing means, “The proof is in the pudding.” In fact, he now makes these strategies, honed throughout his career and taught during years of training franchisees and general managers, accessible to (struggling) fitness operations everywhere.

This book will teach you all you need to completely turn around even a failing fitness location. You will also be taught fitness-specific sales tactics, killer sales management strategies, and outside-the-box marketing and pricing tactics, for both traditional and social media.

And even if your gym is but a twinkle in your eye, in this book, Chris painstakingly goes over site selection basics and what to look for to start your location off on its best footing. More, Chris stresses that sales and selling is NOT a bad thing. That it’s actually noble—as long as you are truly benefitting your customer.

Ultimately, fitness is a funny beast. The benefits are so amazing, still, it needs to be sold more thoughtfully than most things that are much worse for you. Think: soda and ice cream. At the end of the day the main obstacle holding back both your salesforce and your gym members is ultimately … fear.

Helping both parties overcome this obstacle will rightfully restore the honor and valor selling fitness deserves. Get your copy now to transform your organization from mere salespeople to life changers.
It will prove to be a wonderful win-win for all.