The Art of Routine

By Angel Iscovich, MD, Joe Garner & Michael Ashley
Conventional wisdom suggests the best way to navigate our noisy new world is to accept change. Open up to novelty. Go with the flow. But we’re here to say that’s a bad idea. Humans don’t just benefit from structure; they require it. Introducing… Routineology.

Offering insights and tales of triumph over adversity, this book demonstrates routine isn’t just a good idea — it’s imperative for surviving and thriving. Through compelling behavioral studies, illustrated with entertaining stories from business, sports, and entertainment, readers will come to understand how Routineology can lead to greater fulfillment, resulting in happier, healthier, and longer lives.

Soon to be published in May 2021 by Skyhorse Publishing, a division of Simon and Schuster. Buy your advance copy here!


By Cj Cook, with Michael Ashley
Edgar Leeteg once described himself as a “fornicating, gin-soaked, dope-head.” This wasn’t far off the mark. As a result, all the major artists and writers of the South Pacific knew of him — not to mention, the wider public. The talented iconoclast took on the Hawaiian art establishment, also challenging the Honolulu Academy of Arts, with his oversized antics and antiauthoritarian attitude. Leeteg’s insatiable lust for life led the author James Michener to label him “Leeteg the Legend” in his book, Rascals in Paradise (1957).
What follows is the story of the “American Gauguin.” Leaving California in 1933, with oil paints and a few paint brushes, he conquered the South Pacific art scene. (And of course, its nightlife.) Read on to learn the sensational story of Leeteg, black velvet artist and party man of Tahiti, who painted sumptuous vahines in his tropical paradise Villa Velour and was the father of black velvet art. To buy your advance copy, visit:


“Consumers have spoken: there is way too much content online. The smart way to engage an increasingly wary public is to combine AI insights for "relevance at scale" with a good old-fashioned human touch.”

“As continuing developments push technology from the realm of the conceivable into the possible, it’s not so far off to imagine the death of search, or at least the rise of search 2.0.

“Though Iscovich works in the tech sector, the very eye of the storm when it comes to perpetuating our 24/7/365 go-go culture, his new book bucks 21st century conventional wisdom by suggesting the best way to navigate our noisy new world is to reject constant novelty

“Does it seem like only yesterday that you were hearing about smart phones for the first time? How about preparing for Y2K? Before we ever realized it, 2019 snuck up on us. And in less than a year, we will be entering a new decade.

“There is another way to operate, one that rewards individual contributions and better serves organizations: Corporations must embrace the bottom-up mindset of scrappy startups.

“The virtues of the humble "routine" may seem antithetical to the risk-taking nature many entrepreneurs pride themselves on.

“There may be a tendency to view data manipulation and insecurity through the lens of good and evil, but that's too simplistic.

“Ultimately, the potential for greater human and machine symbiosis portends a remarkable alliance. Science fiction movies such as 2001:

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Michael Ashley is a dynamic speaker who brings results for his audiences. Consider this testimonial from business coach Jay McDowell MBA: “I saw Michael Ashley give his workshop “How to Use Storytelling in your Sales Process.” It was very engaging, and it felt like something I could/should try in my next meeting. Over the next two weeks I closed 4 prospects using his process. Four for Four! In fourteen years of Business Coaching I have NEVER closed four consecutive business coaching prospects into clients. Never.